We developed this resource to give you a clear, calm summary of how our partnership model works at Kong Casino kongs.casino. If you manage a website, social channel, or review platform in Belgium, this is the beginning for understanding the framework, the legal framework, and the process involved in joining our network.
Steps to Become a Part of Our Affiliate Program
Our application process is straightforward but thorough. We review every prospective partner against our compliance standards before approval. This prevents unauthorized or inappropriate promotion of Kong Casino in the Belgian market and protects both your reputation and ours.
We start with a short online application form available from our legal and affiliates page. You will supply details about your platform, your typical audience demographics, and the promotional methods you aim to use. Be precise here, because incomplete applications take longer to process.
After submission, our affiliate team examines the application, usually within five working days. We check your website or channel for existing content, age-appropriate presentation, and compliance with Belgian compliance rules. If everything meets our criteria, we provide your unique affiliate account credentials by email.
- Complete the online application form with accurate platform details and traffic source information.
- Wait for our compliance review, which typically takes up to five working days for Belgian applicants.
- Receive your unique affiliate ID, configure your dashboard, and start using approved tracking links in your content.
What a Casino Affiliate Program Really Means
An affiliate program is a partnership deal between our platform and an external publisher. You promote Kong Casino through specific tracking links, and we pay you a fee when your referred visitors take a specified action. It is a performance-based relationship rather than a fixed-fee advertising buy.
The core mechanism relies on honest reporting. Every affiliate receives a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.
We see this as a long-term collaboration. Our interest lies in attracting players who really appreciate the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
How the Kong Casino Program Operates in Belgium
Belgium maintains a rigorous licensing regime supervised by the Gaming Commission. Any partnership we keep must comply fully with these national rules. This means our affiliate program is built on compliance-first principles, with clear restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you participate, you get admission to a dedicated dashboard. From there, you can produce tracking links, monitor clicks, registrations, and depositing player counts. We supply standardized creative materials that have already passed our internal compliance review, so you are not required to guess what is acceptable under Belgian law.
We pay commissions based on a revenue share model. Each month, your account displays a percentage of the net revenue generated by the players you directed. We do not offer cost-per-acquisition arrangements, as our focus remains on long-term player value and long-term alignment of interests.
Revenue-Sharing Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure factors in player winnings, chargebacks, and applicable gaming taxes. We consider this transparent calculation method makes it more straightforward for you to forecast your earnings realistically over time.
There is no negative carryover in our default agreement. If your referred players have a winning month, your balance simply goes back to zero at the start of the following month. We introduced this feature so that a single big win does not burden your future commissions indefinitely.
Monitoring and Assignment Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also use a last-click attribution model, which means the most recent affiliate link clicked before registration gets credit for the referral.
Our tracking system is verified regularly to maintain accuracy. We log every click, impression, and registration event. In your dashboard, you can see a near real-time feed of activity, which assists you to adjust your content strategy quickly based on what is actually yielding results for your Belgian audience.
Commission Terms and Settlement Schedule
Our commission model is designed to be consistent even in a strictly regulated environment. We compute commissions on the 1st of each month for the preceding calendar month. Account summaries become visible in your dashboard right away after calculation, so you are never waiting for manual reports.
Payments are processed within 15 days of report generation. We offer bank transfers to Belgian IBAN accounts as the primary method. The minimum payout threshold is set at €100, and if your accumulated balance falls below that level, we roll it forward to the next payment cycle automatically.
Our commission rate is tiered based on the number of new depositing players referred each month. As your referred player base grows, your payout rate increases across set tiers. This structure rewards consistent, quality referrals rather than random peaks in low-intent traffic.
- Commissions are determined on net gaming revenue after prizes, bonuses, and reversals are taken out.
- Transaction currency is euros, with no currency charges charged for Belgian bank accounts.
- A minimum threshold of €100 in verified commissions is required before a payment is issued each cycle.
Privacy Protection and the Affiliate Relationship
The GDPR applies to everything we carry out with our Belgian partners. As an affiliate, you act as a independent data controller for the information you obtain on your own platform. We function as a controller for the player data we process once a user signs up at Kong Casino.
We do not share personally identifiable player data with affiliates. Your dashboard displays anonymized statistics—you see that a player signed up and funded on a certain date, but you do not obtain their name, email, or payment details. This distinction upholds player privacy and complies with the GDPR principle of data minimization.
You must have your own explicit privacy policy on your platform that details how you handle cookies, tracking, and any personal data you gather. It should also mention that your site features affiliate links directing to third-party gambling services. Belgian supervisory authorities require this transparency from all commercial websites.
What We Look For from Our Belgian Partners
We are selective about who partners with Kong Casino. Our ideal partner is familiar with the Belgian gambling landscape and manages a platform that engages adults who are currently looking for online casino entertainment. We reject partners who use aggressive pop-up advertising or misleading pre-sell pages.
We ask you to maintain your content correct and up to date. If we change a bonus structure or withdraw a game category, your reviews and landing pages should reflect that within a suitable timeframe. Old offers lead to confusion and can trigger compliance complaints from the Gaming Commission.
Regular communication is important to us. We appoint an affiliate manager to every approved Belgian partner. This person can address questions about promotional restrictions, give performance feedback, and inform you to upcoming campaigns. You are never kept in the dark whether a piece of content will meet our standards.
Promotion Techniques We Allow
Content-based promotion is most effective and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats allow you to offer factual information while seamlessly integrating your affiliate links in a way that is beneficial for readers.
Social media promotion is allowed on condition your channel targets an adult audience. Paid social ads need additional review, as platforms like Facebook enforce their own gambling ad restrictions. We advise consulting our compliance team before launching any paid campaign on Belgian audiences.
Prohibited Activities and Reasons for Termination
Spam email promotion is firmly banned, as is any attempt to divert traffic through domain squatting, typosquatting, or malware-adjacent dissemination. Infringements of these policies result in immediate account closure and loss of unpaid commissions. Belgian anti-spam legislation is particularly strict.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not permitted without prior written approval. We apply this to safeguard organic brand traffic and to ensure a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any circumstance.
- No use of our brand name or deliberate misspellings in paid search campaigns without written permission.
- No cloaking, doorway pages, or other techniques meant to show different content to search engines than to human visitors.
Legal Obligations for Belgian Affiliates
Acting as an affiliate in Belgium requires you must adhere to several layers of legislation. The Belgian Gaming Act lays the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also are relevant. We expect every partner to understand these before promoting Kong Casino.
You must clearly state your commercial relationship on every page or post that features affiliate links. Belgian consumer law demands that advertising be distinguishable as such. A simple statement like “We earn a commission when you register through our links” placed near the content meets this requirement in most cases.
You are also barred from directing content at individuals under 21. All your content must be created for an adult audience, and you should take reasonable steps to avoid drawing in minors. We offer age-gate prompts in our own journey, but your promotional context must also reflect this restriction.
Rules for Promotional Material
Belgian regulations forbid misleading claims about winning probabilities or suggesting that gambling fixes financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or present gambling as an employment alternative. All bonus terms must be displayed with the key conditions visible and not buried in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that downplay excessive play. We provide a compliance-reviewed media kit, but any self-created content you use must still meet the same high standards we uphold in our own marketing.
Responsible Gaming Messaging
Every affiliate page that features Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically involves linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We require you to place this within a dedicated section, not hidden in a footer.
We also expect you to avoid terms like “safe bet” or “no risk.” Gambling inherently involves risk, and Belgian law requires that this be clear. The tone you take should be factual, not euphoric, and your audience must be alerted that help is available if their play becomes problematic.
Resources Accessible for Approved Affiliates
Upon approval, you receive our private affiliate resource library. This contains banners, text links, game screenshots, and regulation-compliant content pieces in Dutch and French. We dedicate effort to these materials so you spend less time creating assets and more time interacting with your audience.
We also provide monthly performance insights that go beyond raw numbers. You receive data on which game categories your referred players choose, average deposit values, and retention trends. This intelligence helps you tailor your content to what actually connects with Belgian players you bring to Kong Casino.
Our team keeps an open line through a dedicated email address and periodic webinars. These sessions address practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and enhancing your content layout for higher click-through rates without employing aggressive tactics.
- Approved media kit with banners and text links available for Dutch and French language audiences.
- Monthly webinars covering compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager tasked to answer questions and pre-review your promotional materials.
We created the entire program so that a diligent Belgian partner can operate securely within the legal framework while building a revenue stream that rewards genuine influence. The documentation you need is accessible from the moment your account activates, and we continuously enhance our resources based on partner feedback.
Maintaining a Longstanding Partnership
A viable affiliate relationship relies on mutual respect and consistent visibility. We encourage partners to post regular, relevant content rather than leaving links stay on stale pages. Fresh material aids not only your search rankings but also shows to us that you remain actively participating with the program.
We review all active affiliate accounts periodically. If your account produces no clicks for six consecutive months, we may pause your links and ask for a check-in. This is not retaliatory; we simply aim to clarify whether you need updated creative assets or if your promotional focus has changed elsewhere.
The Belgian market develops with regulatory updates, new game releases, and shifting player preferences. We distribute relevant news with our affiliate network through a monthly bulletin. Staying informed enables you adjust your content strategy and remain compliant as rules around advertising and player protection progress.
Should you opt to leave the program, you can close your account with 30 days’ notice. Commissions accrued up to the closure date are settled in the next regular payment cycle, provided they meet the minimum threshold. We view a clean, professional exit process is as important as a smooth onboarding experience.
